Free Leadership Tool · Digital Transformation for Leaders
Is this a strategy, or just a shopping list?
Most strategy documents are really project lists with a budget attached. This map forces your leadership team to answer what value you’re creating today, where that value needs to move, and what you’ll deliberately stop doing before you approve another initiative.
✓ A one-page tool covering value position, strategic choices, and network position
✓ Built for CEOs, CIOs, and leadership teams before budget approval
✓ Includes a 6-question leadership diagnostic on strategic readiness
✓ Step 4 of the 9-Step Digital Transformation for Leaders framework
Not a strategy deck. One page that forces the choices most strategy documents avoid.
Inside the map
01 The Value Ladder Position
Locate where you sit today: product, product plus service, or outcome
02 Strategic Choices
Five commitment questions, including what you will deliberately stop doing
03 Network Position
Are you capturing value in your ecosystem or enabling someone else to?
04 The Leadership Diagnostic
Six questions before approving another digital initiative
25+
Years of experience
3
Value Ladder Levels
Free
No paywall, no upsell
What this tool helps you answer
Airlines once bought jet engines from Rolls-Royce outright, then paid separately whenever something needed repairing. Rolls-Royce changed the model. Under its TotalCare program, airlines pay a fixed rate per flying hour instead, and Rolls-Royce carries the maintenance risk.
By 2023, services made up 63 percent of Rolls-Royce’s Civil Aerospace revenue, more than the engines themselves. The shift didn’t start with a technology decision. It started with one honest question: what are customers actually paying us for?
The value was no longer defined by the asset. It was defined by the outcome the customer needed.
Built for leaders who need clarity,
not another checklist
✓ You are about to approve another digital roadmap
✓ Locate where you sit on the value ladder today
✓ Force real strategic choices, not just priorities
✓ See where you capture value in your ecosystem
✓ Test roadmap initiatives against a real strategic reason
✓ Align your leadership team before the next investment
TB
Tamer Badawy
Strategic IT & Digital Transformation Leader
I have spent over 25 years working with governments and major organizations to make digital transformation actually deliver results.
This map comes from a recurring pattern: leadership teams approve technology roadmaps before agreeing on where they actually create value. The tool is designed to force that decision first.
© 2026 Tamer Badawy · tamerbadawy.com · Advisory · Contact